Consumer research
Conducted 25+ stakeholder and consumer interviews to understand behavior, preferences, and unmet needs.
Client-Sponsored Consulting · Consumer Insights & Strategy
Lowes Foods
Consumer research and iterative prototype testing translated into recommendations for client leadership.
Iterative testing
Ran 50+ prototype tests across rounds, refining the concept as the feedback came in.
Insight synthesis
Reduced interview and testing evidence into the patterns that mattered for the decision.
Recommendation & delivery
Developed recommendations and presented them to client leadership.
Skills & Functions
Primary Function
Consumer Insights & Strategy
Core Skills Demonstrated
- Qualitative Research
- Iterative Testing
- Insight Synthesis
- Recommendation Development
- Executive Presentation
Tools & Methods Applied
- Interview Guides
- Prototype Testing Protocols
- Thematic Synthesis
- Client Presentation